Tecnocut, based in Barcelona, is the first guest of Lombardi Converting Machinery, to inaugurate the new Lombardi Studios in Italy.

During the interview, which took place at Lombardi’s facilities, many interesting topics were discussed, such as the importance of creating synergies between companies or the changes that B2B marketing is experiencing in the industrial sector.

The peculiarity of being both a family business and also an international company
Both Lombardi and Tecnocut are family businesses in which a second generation has already entered, young, strong and willing to bring changes and innovations to the sector. In this case, talking about a family business does not only mean the strength of a surname, but also of involving all the people who make up the team in such a way that the only goal is constant improvement.



(In the above video, Pol Estrada, International Business Manager at Tecnocut, talks about the challenges of the industrial sector with Nicola Lombardi, Marketing Manager at Lombardi Converting Machinery)
Both companies firmly believe that being a family business provides added value in dealing with the customer, which is not always achieved in large corporations. In this sense, we are bringing new ways of working to all the agents involved in the sector.

The challenges of the post-covid industrial sector
We are convinced that collaboration between companies has always been a key factor, which has become even more important after Covid-19. That is why we always look for partners who share our philosophy and give importance to the same things.

“Collaboration between companies is always the key to success, but even more so in difficult times.” Estrada says.

Another key factor that will make a difference in this post-covid era is the way we communicate, not only with our customers, but also with our employees and all stakeholders in the industry.

Marketing in the industrial sector: a new era of communications
Marketing in the industrial B2B sector has experienced many changes in recent times and has not always been given the importance it deserves. Tecnocut and Lombardi are committed to giving it a new and fresh approach.



In the second video above, Sandra Rojas, Sales and Marketing Manager at Tecnocut, talks with Nicola Lombardi about B2B marketing in the industrial sector.

The industry can also communicate in a different way, with passion. And the recently opened Lombardi Studios are a clear example of this.

“The secret is to love what you do in order to be able to communicate it in the same way. Not only speaking about technical aspects, but also about the human factor of our companies,” she says.

In addition, the pandemic has also put the spotlight on marketing. It has highlighted the importance of communicating and using the powerful tools we have at our disposal, such as Linkedin or any other type of online channel. With these tools you can have strong a presence wherever and whenever you want.

The key in this new era of industrial communication is to know how to mix all these new tools with the ones we already had, such as attending trade fairs. And, without a doubt, this is something that both Tecnocut and Lombardi are working on every day.